Bold Living has welcomed stars of hit TV show The Block, Will and Karlie Bethune, to the team, with the leading Queensland medium home builder naming the Brisbane couple as brand ambassadors. Will and Karlie, who pocketed a massive $815,000 to win the 2016 series, will represent Bold Living and participate in master-class style workshops and display home open days, as part of the new partnership.
Bold Living director Brett Boulton said the couple’s design flair and passion for the industry were a suitable fit for the fast-growing builder. “We were delighted to host Will and Karlie at the recent launch of the Evolve Design Studio – our design showroom that is a one-stop-shop for anyone planning a new home build,” he said. “Not only were we impressed by their natural style, but their energy, warmth and ability to ‘think outside the box’ – qualities that match the team at Bold Living. “We are excited to align with the dynamic duo and look forward to providing our customers with a number of opportunities to meet them over coming months.”
Will and Karlie said they were thrilled to represent Bold Living and become the ‘faces’ of the growing company. “We took on the ambassador role as the company is young and vibrant and has a fresh approach to building,” said Karlie. “It is a family-owned and operated business, which values contemporary quality design, and goes above and beyond to help clients find their dream homes – so the partnership came very naturally, and is a perfect fit for us.
“We’re thrilled to be part of their exceptional team and in addition to representing the company, we’re really keen to meet their customers. We would love to help during the design process, as I know from experience how daunting it can be, and having access to the Evolve Design Studio is priceless. We can’t wait to share our design ideas to enhance their building experience. We’re big fans of coordinating a neutral base palette with pops of colour, greenery and clever lighting design for a classic and modern look.”
Will said the experience on The Block put the couple in a good position to also provide advice on building. “On The Block, we were working 24 hours a day, seven days a week, so it was a steep learning curve,” he said. “Being organised and sticking to your budget is really important, as is picking quality suppliers. Luckily, when building with Bold, the hard work is done for you. Bold have a range of housing options to suit everyone, from affordable small lot designs to luxury family homes and new acreage designs and we’re really looking forward to getting to know some of the locals and offering our personal advice.”
Bold was established in 2010 by Mr Boulton and has grown exponentially in key growth areas across South East Queensland, with the company now building more than 200 new homes each year.